Back in 2019, Balenciaga released a sleek new bag that arguably shifted the brand’s direction as a whole, paving the way for today’s Balenciaga. In the seasons that followed, the brand saw an increase in not only its popularity but financially as well.
House staples that are an ode to the brand’s rich history, like the Neo Classic and the Le Cagole, which pay homage to Balenciaga’s beloved moto bags, replace the logo-laden designs that left fans scratching their heads. Then, there’s the one that shifted it all: the Hourglass Bag, which is here to stay. And for fall 2022, Demna Gvaslia expands on this fan favorite, introducing a more relaxed, everyday version of the Hourglass.
Introducing the Crush Bag
The Balenciaga Crush Bag takes everything fans love about the Hourglass and combines it with what’s trending in the handbag world right now. Relaxed, crinkled leather that feels modern and on-trend meets the Hourglass’s instantly recognizable shape and iconic B-hardware. While the Hourglass bag’s origins are rooted in founder Cristóbal Balenciaga’s obsession with structured tailoring, the Crush Bag is anything but.
Unstructured and Unfussy
It is way more relaxed, unstructured, and unfussy, giving off that cool-girl ‘I’m not trying too hard kind of vibe. Balenciaga is on a roll these days, its success shows no signs of slowing, and fans can count the Crush bag as another carryall that’s sure to be a hit. Available in two sizes – small and medium, the Crush moves on from the mini obsession in favor of sizes that are ideal for every day. Pre-order now via Balenciaga for $2,350 for the small and $2750 for the medium.
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