primark-currently-has-17-stores-in-the-us-with-most-in-new-york-and-around-new-england-on-monday-it-announced-expansion-plans-for-the-south-including-texas-and-florida-the-first-florida-store-has-shown-us-that-were-relevant-in-that-market-an-exec-said-2″ data-slide-number=”2″ data-slide-anchor=”#primark-currently-has-17-stores-in-the-us-with-most-in-new-york-and-around-new-england-on-monday-it-announced-expansion-plans-for-the-south-including-texas-and-florida-the-first-florida-store-has-shown-us-that-were-relevant-in-that-market-an-exec-said-2″ data-slide-title=”Primark currently has 17 stores in the US, with most in New York and around New England. On Monday it announced expansion plans for the South, including Texas and Florida. "The first Florida store has shown us that we’re relevant in that market," an exec said.” data-slide=”” data-e2e-name=”slide-2″>
Primark currently has 17 stores in the US, with most in New York and around New England. On Monday it announced expansion plans for the South, including Texas and Florida. “The first Florida store has shown us that we’re relevant in that market,” an exec said.
I took a trip to the world’s biggest Primark in Birmingham, about a 90 minute train ride from London. The store was located right on the main shopping street of Britain’s second-largest city.
This was the main window display. Unlike other stores, the display at Primark didn’t seem very theatrical – it simply focused on the clothes and their super-low prices.
Dotted throughout the store were mannequins with a variety of fun hairstyles, including these by the main entrance.
Behind them was a section dedicated to “trending” items, which included mainly green and black clothes with some splashes of bright red and blue.
The branded content didn’t end on the shop floor. The store also had a Disney-themed cafe.
store into a destination, and I can imagine shoppers actually heading here for a day out.” data-slide=”” data-e2e-name=”slide-56″>
Ultimately the Primark was very different to any one I’d ever been to before – much tidier and with a whole suite of extra services I’d never seen before, although the scale was quite overwhelming. By adding the cafes, beauty salon, and Disney merchandise throughout, Primark has turned the store into a destination, and I can imagine shoppers actually heading here for a day out.
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