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October is widely known as Breast Cancer Awareness Month, which is a public campaign where nonprofit organizations, brands, and communities alike can come together to raise awareness about the prevalence of breast cancer, as well as work to increase access to better healthcare funds and tools for those who have been diagnosed with it.
In recent years, many major retailers have tried to get creative with their funding techniques by introducing limited-edition products and collaborations, all of which have been designed to support the expansion of breast cancer research. While October may have only just begun, we’ve already seen an uptick in brands that are using their influence for a great cause and helping to commemorate the occasion in their own unique ways.
Vera Bradley just debuted a botanical paisley collection that takes some of the label’s most iconic travel bags and gives them the proper pink treatment — with 20 percent of the proceeds from each purchase going to the Vera Bradley Foundation For Breast Cancer. Birkenstock is helping women who have been affected by breast cancer by launching a limited-edition, velvet pink sandal — 20 percent of each purchase will also be donated to the National Breast Cancer Foundation. Lele Sadoughi just released a bunch of new (and bejeweled!) headband styles that are part of the brand’s Pink For a Purpose collection. And even Timex is commemorating the month with the launch of a watch bracelet that features the signature breast cancer ribbon on it.
This fall, “think pink” with your dollar, and keep reading to see our favorite Breast Cancer Awareness Month fashion collections — all of which are newly debuted and available to shop for only a limited time.
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