Beginning February 26th, the Sunny Honey tan collection will be launching at select Ulta Beauty stores nationwide, making it the first brick-and-mortar partnership for the brand. Since its debut in 2018, Coco & Eve products have been exclusively sold online, and now, the expansion to stores brings greater access and discovery.
“We are delighted to bring our Sunny Honey range to Ulta Beauty stores,” says Emily Hamilton, co-founder of Coco & Eve. “This is our first brick-and-mortar presence in the U.S., and we couldn’t think of a better partner. Not only is retail expansion a driving goal for the brand, but product innovation is key as well. This line has been well received since its launch. The infusion of skincare ingredients in sunless at-home tanning products have proven to be a staple year-round.”
The six-piece collection will be available in 452 Ulta Beauty stores in key markets such as New York, Los Angeles and Chicago. The in-store launch follows the collection’s online success on Ulta’s website and lands in time for spring as guests prepare for warm weather occasions.
About The Sunny Honey Collection
The Sunny Honey collection is anchored by the Bronzing Foam, a product utilizing Cellushape technology, which contains antioxidants to smooth skin, fight cellulite, and blur pigmentation. This was followed by the launch of the Bronzing Face Drops, offering a glow with 100% natural DHA while boosting the skin with hydration through nourishing ingredients such as dragonfruit and hyaluronic acid, and most recently introduced was the Antioxidant Face Tanning Micromist, a self-tanner. The micromist technology allows for a fast absorbing, lightweight application for a streak-free glow.
The collection is vegan, cruelty-free and does not contain ingredients such as parabens, silicone, phthalates, and sulfates.
Earlier this week, Beautycounter announced a new partnership with retailer Ulta Beauty. Beginning February 26, Beautycounter products will be available on Ulta’s website and in 500 Ulta Beauty stores across the U.S. on March 5.