Maxwell & Co., founded 39 years ago in the town of Falmouth on Massachusetts’ southeastern coast, debuted last month in an 800-square-foot space in the Paramount Theater Building.
The store, which specializes in hand-selected clothing and accessories for men and women and also offers in-house tailoring, home and office fittings and wardrobe consulting, will stay in Palm Beach through at least April 25, owner Dan Maxwell said.
An option to stay through May is being considered, he added.
“We have a lot of clients from the Cape Cod area that have winter homes in Palm Beach and other places in Florida,” said Maxwell, who plans to split his time between the two store locations. “We are here in the spirit of service. If we have a demand to stay here longer and be here in a different capacity, that would be something we would certainly address. We’re trying to take care of our clients here when we know we’re away from the Cape.”
Maxwell & Co. debuted on Cape Cod in April 1984, and the store has tripled in size since then, growing from 2,000 square feet to its current 6,000 square feet.
The Falmouth location has drawn a loyal clientele that shops there year-round for soft and modern luxury clothing from brands like Kiton, Isaia, Marni, Dries Van Noten, Transit and Stone Island, Maxwell said.
“We’re a full men’s and women’s store with well over 80 brands,” he said. “It’s a fully curated, hand-selected inventory that we travel extensively to buy in Europe and here in the States. The store has a lot of Italian brands, though we’re not exclusively Italian. We have a lot of other brands, but we tend to find ourselves with a lot of Italian clothing.”
After nearly 40 years of operating in one location, Maxwell and his wife, Lori, moved forward with their second location — albeit a temporary one — in Palm Beach.
The Palm Beach space is a mix of pop-up and traditional store concepts, said Maxwell, who has operated both. In addition to his Falmouth and Palm Beach stores, Maxwell also has managed a handful of pop-up stores in New York City, where he and his team have worked privately with clients.
“We certainly honor and encourage private appointments where we can spend some time understanding a client’s needs and build an entire wardrobe that we can present to them,” Maxwell said. “Those appointments are a big part of our idea of having a studio that we can take on the road and reach out to our clients who live in different places. This location certainly is a pop-up store as well.”
Maxwell said he and Lori have been pleased with the local response to their Palm Beach store, which is open Monday and Thursday through Sunday from 11 a.m. to 5 p.m. Tuesdays and Wednesdays are available for private appointments.
“We are thrilled with the number of people that we’ve had here and how much our mailing list has grown,” Maxwell said. “We’ve had a nice response to the shop, and we’ve done good business so far.
“Our reason to be here is proving correct. We’re taking care of our existing clients, and we’re meeting a lot of wonderful new people, some of whom have been in our store up north, and some of whom we’ve never heard from. We’re just on a mission to take care of people and meet new people at the same time.”
This article originally appeared on Palm Beach Daily News: clothing store opens seasonal location in Palm Beach;elm:context_link;itc:0″ class=”link “>Cape Cod-based clothing store opens seasonal location in Palm Beach
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