10 of the Best Kids’ Clothing Stores Online, Vetted by PureWow Parents

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Infants, toddlers, tweens and teens—they all need to be clothed, but who has time to take them all over town to shop? That’s why we’ve been hitting up the experts for the best kids’ clothing stores online. From free shipping (love you, Nordstrom) to entire pre-selected dress-up outfits (thanks, Janie and Jack), the selection, service and even value-conscious shopping of these stores can’t be beat.

The Best Kids’ Clothing Stores Online at a Glance

Value: Does a store offer well-priced merchandise? Or if it’s on the higher-end, are there end-of-season and other special sales we can take advantage of?

Design: Sure, we may love the clothes but if our child won’t deign to put it on, it’s a waste. So we’re searching for that sweet spot of presentable yet appealing to the littles.

Size and gender range: We appreciate a wide range of not only ages but also size permutations, such as slim and husky pants cuts, as well as gender-neutral options.

Shipping and return ease: No matter how sure we and our children are that we’ll adore something we see online, we need the option to return it if we don’t love it in person (or if we’ve had a growth spurt by the time it’s shipped). So flexible shipping, exchanges and returns are a must.

Meet the Experts

9 Adaptive Clothing Brands for Kids That Don’t Sacrifice Style

Zara

Creative families will enjoy the fashion-forward styling and cool collabs (Barbie, Muhammed Ali) of Zara Kids. “Very chic clothing for kids,” says Executive Editor Alexia Dellner. “With two very active kiddos, I definitely prioritize function over style (seriously—my kids go through like three outfits a day), but sometimes you really do want something that’s not brightly colored or covered in firetrucks. I actually especially like them for girls clothing—when I had my daughter, I found that a lot of other brands really went all in on frilly, princess dresses which is of course fine, but it was weird to me that there were so few other options. Zara does a great job offering girls’ clothing that comes in a range of earthy tones and cool styles (my daughter wore a très chic black overall set from there for her first birthday and got loads of compliments).”

Shop Zara Kids

T-shirt and Dress Set

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.zara.com%2Fus%2Fen%2Ft-shirt-and-dress-with-ribbed-trim-pack-p03402705.html%3Fv1%3D271576822%26v2%3D2293140&xcust=best%20kids%20clothes%20shops%20online

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Striped Knit Sweater

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.zara.com%2Fus%2Fen%2Fstriped-knit-sweater-p05755701.html%3F&xcust=bet%20kids%20clothes%20shops%20online

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Cut Out Printed Jumpsuit

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.zara.com%2Fus%2Fen%2Fcut-out-printed-jumpsuit-p02548703.html%3Fv1%3D274909354&xcust=best%20kids%20clothing%20shops%20online

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Shop Zara Kids

Nike

Brand Exec Mirissa Kelly says her 9-year-old son “wears Nike from head to toe and nothing else. I would say that the quality is top-notch, and he loves to match color ways…he’ll do blue tones or yellow tones or red from head to toe, including socks.” She says he’s in track pants on cooler days and shorts during the hot Los Angeles summers. “And he got this customized Nike hoodie that he pairs with everything.”

Shop Nike for Kids

Big Kids’ Pullover Hoodie

https://www.kqzyfj.com/click-8757841-13067763?sid=best+kids+clothing+stores+online&url=https%3A%2F%2Fwww.nike.com%2Ft%2Fsportswear-club-fleece-big-kids-pullover-hoodie-JrVPpv%2FFD3000-532

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Air Jordan 1 Low

https://www.jdoqocy.com/click-8757841-13067763?sid=best+kids+clothing+stores+online&url=https%3A%2F%2Fwww.nike.com%2Ft%2Fair-jordan-1-low-big-kids-shoes-kAvvx4%2F553560-066

90

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Jordan Toddler and T-Shirt Set

https://www.tkqlhce.com/click-8757841-13067763?sid=best+kids+clothing+stores+online&url=https%3A%2F%2Fwww.nike.com%2Ft%2Fjordan-toddler-t-shirt-and-shorts-set-fSjz9w%2F25A805-GEH

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SHOP NIKE KIDS

H&M

“H&M Kids is probably my favorite place to get kids clothing. As a Swede I’m probably biased, but their offerings are functional, stylish and most importantly, will last!” says Dellner. “It drove me crazy when my kids were babies and I would buy a onesie or outfit for them that was labeled as ‘6 months’ and that’s exactly what it was—it would fit them for one month, and then as soon as they were 7 months, it was too small! With H&M Kids, I really find that I can get a lot of wear out of the clothing, possibly because the sizes are a little larger, but I much prefer that. Their price point is good, the longevity is noteworthy and their styles and eco-friendly offerings are on point,” she adds. H&M has a reputation as being a dependable source of underwear, socks and fun, inexpensive hair accessories, to boot.

Shop H&M Kids

2-Piece Cotton Set

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww2.hm.com%2Fen_us%2Fproductpage.1167302001.html&xcust=best%20kids%20clothing%20shops%20online

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Bow-Detail Dress

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww2.hm.com%2Fen_us%2Fproductpage.1165905008.html&xcust=best%20kids%20clothes%20shops%20online

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3-Pack Cotton Joggers

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww2.hm.com%2Fen_us%2Fproductpage.1168049001.html&xcust=best%20kids%20clothes%20shops%20online

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Shop H&M Kids

“It might feel obvious, but Target is the absolute best source for kids’ clothes. They have cute, on-trend patterns and cuts (hello cropped joggers) but at a price point that makes it fine if somebody spills ketchup down the front of their romper,” says Editor-in-Chief Jillian Quint. The mega-store offers a wide ad diverse selection of kids’ tops, bottoms, dresses and outerwear. Additionally, they’ve got essentials like shoes, backpacks, underwear and socks, so parents can enjoy one-stop shopping for trendy and practical outfits, all at affordable prices. Finally, the year-long return window and free two-day shipping when you spend $35 are much appreciated.

Shop Target for Kids

Girls’ Short Sleeve Woven Dress

https://howl.me/ckbPypXzM5a

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Long-sleeve Camo T-Shirt

https://howl.me/ckbPqpXDQGO

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Baby Graphic Romper

https://howl.me/ckbPFw2MgXE

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Shop Target

Hanna Andersson

“Hanna Andersson has the CUTEST pajamas,” says Dellner. “They come in fun prints, without being corny, and they’re super soft and fit comfortably. This is beyond cheesy but as soon as I had two kids, I dreamed of getting us all matching holiday PJs for a family card and finally this last Christmas my dream came true (getting both kids to sit still for a photo on the other hand…).” While best known for its wide selection of combed cotton baby zip-up pajamas and bigger kids’ pajama sets as well as those precious matching adult jammies that Dellner is mad for, this brand also makes super soft and durable dresses, tops, pants and underwear. The partnerships with Marvel, Disney, Pokémon and more mean that parents can get clothes emblazoned with Spidey, Elsa and Pikachu characters that are actually cute. Also, the pre-loved section lets you be eco- and cost-conscious by purchasing gently worn items.

Shop Hanna Andersson

Baby Striped Zip Sleeper

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.hannaandersson.com%2Fbaby-clothes%2F33081-962.html%3Fcgid%3Dbaby-clothes%26dwvar_33081-962_color%3D962&xcust=best%20kids%20clothing%20shops%20online

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Woven Button Front Shirt Dress

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.hannaandersson.com%2Fgirls-clothing-dresses%2F80902-765.html&xcust=best%20kids%20clothing%20stores%20online

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Striped Tee in Cotton Jersey

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.hannaandersson.com%2Fboys-clothing-tops-shirts-graphic-tees%2F80813-45H.html&xcust=best%20kids%20clothing%20stores%20online

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shop Hanna Andersson

Nordstrom

Nordstrom offers a wide selection of high-quality kids’ clothing from their house label, top brands and even high-fashion designers like Versace and Fear of God, so they’ve got you covered in both style and durability to the time your littles become not-so-little. The department store’s seamless online shopping experience provides Nordy Club members (joining is free) with free alterations and everyone with free shipping and easy returns and exchanges—which is all a big help when it comes to ordering clothes for fast-growing children. Additionally, the one-stop shopping (you can get socks, underwear and accessories), inclusive size range and annual anniversary sales that offer up to 70 percent off regular prices make Nordstrom an essential bookmark on every parent’s laptop.

Shop Nordstrom Kids

Fear of God Essentials Kids’ Wide-Leg Pants

https://click.linksynergy.com/deeplink?id=WtZFYDlO0Ks&mid=1237&u1=bestkidsclothingstoresonline&murl=https%3A%2F%2Fwww.nordstrom.com%2Fs%2Fkids-relaxed-wide-leg-pants-little-kid-big-kid%2F7346950%3F

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Lola & the Boys Sequin Dress

https://click.linksynergy.com/deeplink?id=WtZFYDlO0Ks&mid=1237&u1=bestkidsclothingstoresonline&murl=https%3A%2F%2Fwww.nordstrom.com%2Fs%2Flola-and-the-boys-kids-puff-sleeve-ombr-sequin-dress-toddler-little-girl-big-girl%2F6796230%3F

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Native Shoes Glitter Slip-On

https://click.linksynergy.com/deeplink?id=WtZFYDlO0Ks&mid=1237&u1=bestkidsclothingstoresonline&murl=https%3A%2F%2Fwww.nordstrom.com%2Fs%2Fnative-shoes-jefferson-bling-glitter-slip-on-sneaker-baby-walker-toddler-little-kid%2F4278844%3F

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Shop Nordstrom Kids

Carter’s

Known for its super soft cotton onesies sold in packs of five, Carter’s has made children’s clothes since 1865, and today it’s a multi-billion dollar company with deals with Amazon, Target and Walmart. Parents depend on Carter’s for well-priced, un-fancy basics that will endure multiple spills, tumbles and hand-wipes, and still wash up great. (And no self-respecting baby would be seen at his or her first family tailgate without one of Carter’s collegiate or pro sports bodysuits.) The Little Planet collection is popular among eco-conscious parents due to its organic materials and sustainable manufacturing practices. And the fan shop is ready to make kids smile with apparel emblazoned with Super Mario, Paw Patrol, Mickey and Minnie Mouse and Disney princesses.

Shop Carter’s

Baby 2-Piece Organic Cotton Shortall Set

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.carters.com%2Fcarters-little-planet-clothing%2FV_1N745610.html&xcust=best%20kids%20clothing%20stores%20online

Kid Plaid Button-Front Shirt

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.carters.com%2Foshkosh-kid-boy-tops%2FV_3P305410.html%3FcurrentProduct%3DV_3P305512&xcust=best%20kids%20clothing%20stores%20online

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Baby Organic Cotton Gauze Jumpsuit

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.carters.com%2Fcarters-little-planet-clothing%2FV_1P047610.html&xcust=best%20kids%20lcothing%20stores%20onine

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Shop Carter’s

Facebook/Maisonette

That little boutique you love to pop into for a date night outfit or to go on a ladies’ lunch where you want to look extra-cute? This is the kids’ store version of that parental indulgence. With fashion-forward but never too mature-looking brands including Pink Chicken and Petit Peony, and collabs with cool grown-ups’ labels such as Hill House Home and luxe sleepwear brand Petite Plume, you’re going to love the selection and quality at Maisonette. There’s a baby registry, a Mommy and Me section, and even a teen shop. Shoes, lunch boxes and educational toys round out the store.

Shop Maisonette

The Blueberry Hill Classic Cardigan

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.maisonette.com%2Fproduct%2Fclassic-cardigan-olive&xcust=best%20kids%20clothing%20stores%20online

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Petite Peony Paisley Flutter Dress

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.maisonette.com%2Fproduct%2Fprint-ruffle-neck-flutter-sleeve-dress-paisley&xcust=best%20kids%20clothing%20stores%20online

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Pepita & Me Jacinto Jogger Pants

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.maisonette.com%2Fproduct%2Fho-be-jogger-pants-jacinto-noche&xcust=best%20kids%20clothing%20stores%20online

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Shop Maisonette

Facebook/Boden

Here’s what a reviewer writes about a pair of roll-up shorts embroidered with dinosaurs: “They fit great and remind me of an era long ago!” That pretty much describes all of the colorful and classic pieces from Boden, an English men’s clothier that launched in 1991 and has since branched out to become an international retailer of men’s, women’s and children’s fashions. Nothing is too precious, and a commitment to sustainability and quality construction mean these clothes are going to be sought-after hand-me-downs.

Shop Boden Kids

Button Through Twirly Skirt

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.bodenusa.com%2Fen-us%2Fbutton-through-twirly-skirt-almond-pink-apples%2Fsty-g4313-pnk%3Fcat%3DC1_S6_G2397&xcust=best%20kids%20clothing%20stores%20online

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Lofty Sports Vest

https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.bodenusa.com%2Fen-us%2Flofty-sports-vest-college-navy%2Fsty-b2417-blu%3F&xcust=best%20kids%20clothing%20stores%20online

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Multi-Stripe Boxers 5-Pack

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.bodenusa.com%2Fen-us%2Fboxers-5-pack-multi-stripe%2Fsty-c1402-col&xcust=best%20kids%20clothing%20stores%20online

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Shop Boden

Boden

When you want your little one to look presentable for picture day or any time a grandparent is visiting, dress them in Janie and Jack and relax. The brand’s known for its well-made classic apparel that’s proper but never so stiff it’s going to annoy the wearer. The Little Mermaid and Mickey Mouse licensed garb is more subdued that on other brands’ clothing, and the wide selection of neutral-toned boots, slip-ons and sneakers is not only easy on the eyes, but also made to last. And we appreciate the entire Special Occasion vertical that clicks through to everything we need for a complete spiffy look for boys and girls.

Shop Janie and Jack

Linen-Cotton Suit Pant

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.janieandjack.com%2Fitem%2Fboys-linen-cotton-suit-pant-100045637.html%3Flang%3Den_US%26dwvar_100045637_color%3DJJ913%26cgid%3Dboys-pants-dress-pants%23%3Flang%3Den_US%26start%3D1&xcust=best%20kids%20clothing%20stores%20online

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Eloise Smocked Dress

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.janieandjack.com%2Fitem%2Fgirls-the-eloise-smocked-dress-100047678.html%3F&xcust=best%20kids%20clothes%20stores%20online

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Suede Chelsea Boot

https://go.skimresources.com/?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.janieandjack.com%2Fitem%2Fboys-the-suede-chelsea-boot-100047314.html%3Flang%3Den_US&xcust=bet%20kids%20clothing%20stores%20online

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PureWow is the best friend you never had when it comes to finding the best, most useful lifestyle products online. Founded in 2010, our company’s editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which ones are actually worth your hard-earned cash. From our PureWow100 series, which sees each and every item we test being ranked on a 100-point scale of awesomeness, to the painstakingly curated lists our fashion, beauty, cooking, home and family editors create as vertical experts, you can trust that our recommendations include some of the greatest items you’ll find on the internet. Whether you’re looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.

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